ZBC Næstved
Zealand Business College creates an innovative learning environment with digital price tags
As a modern, sustainable, and learning-oriented school, ZBC Næstved, in collaboration with Delfi Technologies, has implemented digital price tags in the school’s UBUY store. This initiative has streamlined operations and enhanced education by bringing students closer to real-world retail, where theory and practice go hand in hand.
The UBUY store at ZBC Næstved is more than a school store – it’s a gathering place for students and a modern learning space where theory meets practice, allowing students to learn how sustainability and digital technology integrate in the future of retail.
The store offers everything from snacks to lunch and beverages and also serves as a teaching tool in subjects like Business Informatics, Business Economics, and Marketing. Here, students have the opportunity to apply their theoretical knowledge in practice by becoming active participants in store operations, handling everything from sales to assortment and pricing.
"With the digital signs from Delfi Technologies, we can both save resources and add a technological dimension to the teaching experience that many students recognize from their part-time jobs."
UNESCO Global Goals School and International Profile
According to Henrik Foged Bach Pedersen, one of the school’s business teachers, the decision to introduce digital price tags was driven by the desire to meet the school’s sustainability goals and create a more relevant learning environment.
– We are a Global Goals school, so it doesn’t make sense to have a sustainable profile if we are simultaneously printing large amounts of paper for price tags.
ZBC focuses on what the school’s work means for society. ZBC has been a UNESCO Global Goals School since 2020, which means the school integrates the UN’s Sustainable Development Goals across all subject areas. ZBC also has a strong international profile.
– With the digital signs from Delfi Technologies, we can both save resources and add a technological dimension to the teaching experience that many students recognize from their part-time jobs,” explains Henrik Foged Bach Pedersen.
At the same time, the signs give students the opportunity to learn about economic relationships, turnover, and product preferences in practice, making the store a realistic reflection of retail outside the school.
Students also learn how the integration between the FrontPOS store system and the digital price tags enables real-time updates of prices and product information. When changes occur, the information is automatically updated on the price tags in real time, ensuring 100% consistency between the prices students see on the shelf and those registered at checkout.
Technology as a Learning Tool
– They gain insight into how modern retail technology can streamline operations and ensure accurate pricing, and they see technological solutions they can carry forward into future jobs, says Henrik Foged Bach Pedersen.
For Majbrit Kjær, another teacher, the digital price tags also hold regulatory and communicative significance in teaching.
– Students learn how important it is for the information on price tags to be accurate and meet legal requirements. They gain practical experience with how precise pricing and branding impact the customer experience, she explains. The tags thus provide students with insights into the importance of accurate pricing and marketing, which are crucial factors in running a successful store.
As one of Denmark’s largest vocational schools, ZBC Næstved aims to lead in integrating new technologies into teaching and bridging the gap between school and industry. Henrik Foged Bach Pedersen explains that the collaboration with Delfi Technologies is part of this strategy.
– We want to show students that we are a school that keeps up with the times. It’s not just about running a store but about providing them with an innovative learning environment they can relate to in the job market, he says.
About ZBC Næstved
ZBC (Zealand Business College) is one of Denmark’s largest vocational schools, with campuses across Zealand, including in Næstved. ZBC Næstved offers a wide range of programs, from vocational education (EUD) and combined vocational and academic programs (EUX and HHX) to continuing education and courses for both young people and adults. The school emphasizes creating strong connections between theory and practice, preparing students for careers in both local and international businesses.
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