Supervin Aalborg (Denmark)
Denmark’s largest wine store invests in digital price Tags for a better customer experience
Supervin has opened Denmark’s largest wine store in Aalborg, continuing its concept of offering quality wines at competitive prices. To enhance the customer experience, the store is equipped with digital price tags from Delfi Technologies.
According to Supervin, the new store in Aalborg aims not only to be the largest but also the most beautiful wine store. It is professionally designed to allow customers to freely explore the extensive selection of wines, spirits, and specialties. With a range of approximately 5,000 different wines, there is something for every taste and budget.
With the opening of the Aalborg store, Supervin continues its mission of providing quality wines at attractive prices. To create a seamless connection between its webshop and physical store, Supervin Aalborg has chosen to synchronize prices, offers, and promotions using digital price tags from Delfi Technologies. This ensures that customers always receive the same great prices in-store as they do online.
"With our digital price tags, we can quickly adjust prices while ensuring they always match our webshop. This allows us to highlight the best deals in-store without having to change physical signs. When we mark our promotional prices in red, it becomes very clear to customers that they are getting a great deal."
Clear information and easy self-service
Supervin has placed great emphasis on making the customer experience as intuitive as possible. Large, clear digital price tags provide customers with a quick overview of relevant information about the wines, including current offers and multi-bottle discounts. This makes it easy for customers to help themselves and find the right products.
As a new feature, Supervin has introduced The Gold Room—an exclusive section in the store where the most luxurious wines are stored. This area is locked and can only be accessed by staff, ensuring an extraordinary experience for customers interested in high-end wines.
Store Manager Daniel Sloth highlights that digital price tags are a major advantage in a store with a dynamic and extensive selection:
– With our digital price tags, we can quickly adjust prices while ensuring they always match our webshop. This allows us to highlight the best deals in-store without having to change physical signs. When we mark our promotional prices in red, it becomes very clear to customers that they are getting a great deal.
Simple and mobile solution
With Delfi’s app (Breece Go), staff can easily create and link digital price tags by scanning barcodes. Prices and product information are automatically updated via a wireless antenna, which sends changes to the tags in just seconds.
About Supervin
Supervin operates Jutland’s largest specialty wine store as well as Denmark’s largest and fastest-growing online wine retailer, www.supervin.dk. Under the motto Wine at Eye Level, Supervin has established itself as Denmark’s favorite online wine retailer and also runs the country’s two largest physical wine stores in Hjørring and Aalborg.
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