Click Fotomagasinet
Digital price tags create peace of mind and effective promotions
In the heart of Rosengårdcentret in Odense lies Click Fotomagasinet – a specialty store offering everything from camera lenses and GoPro equipment to a wide range of photo accessories. To streamline pricing and promotion efforts, the store has implemented digital price tags from Delfi Technologies.
Click Fotomagasinet in Odense (Denmark) is part of the Click chain – a network of 12 specialized photo stores spread across Denmark. The chain focuses on quality, expertise, and personal service – both online and in physical stores.
At Click Fotomagasinet, precision and flexibility are essential – especially when it comes to promotions and frequent price changes. That’s why the store has chosen to implement digital price tags on selected product groups to create a more efficient workday with fewer errors and better oversight.
"It gives us great peace of mind to know that when we change something in our system, the signs in the store update automatically. It saves us time and reduces errors - and ensures that customers always see the correct prices, especially during promotions."
Campaigns and prices update automatically
With the digital tags, it’s become much easier to manage both promotions and changes in the product assortment. The tags update automatically in sync with the store’s system, so prices, descriptions, and offers are instantly updated when changes are made.
– It gives us great peace of mind to know that when we change something in our system, the signs in the store update automatically. It saves us time and reduces errors – and ensures that customers always see the correct prices, especially during promotions, says Mikkel Sørensen, Director at Click Fotomagasinet in Odense.
In a store like Click, where many products are advanced and often price-sensitive, it’s crucial that the shelf information is always accurate.
– When suppliers, for instance, run campaigns on lenses or GoPro gear, we can manage everything digitally – and the signs update immediately, adds Mikkel Sørensen.
A store that prioritizes service and quality
Click Fotomagasinet Odense is more than just a photo shop – it’s a place where great service, high quality, and professional guidance go hand in hand. Here, customers can get help with everything from digital prints and analog photo development to picture frames, video transfers from old tapes, and of course, a wide selection of camera gear.
The store handles both small and large tasks – whether for private individuals, businesses, or public institutions. The wide range of services makes it especially important that in-store information is always up-to-date and easily accessible, something the digital price tags help support.
Click Odense also operates the webshop Fotomagasinet.dk, offering everything from cameras and lenses to SD cards, Instax, and photo accessories.
About Click Fotomagasinet Odense
Click Fotomagasinet Odense is your local photo store in Rosengårdcentret, offering a large selection of photo equipment from renowned brands like Canon, Nikon, Sony, and Fujifilm. Whether you’re a professional photographer or a passionate hobbyist, you’ll find the right gear and expert guidance at Click. The store also offers fast photo printing in genuine photo quality – directly from SD cards, USB, or smartphones.
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