Christianshavns Apotek (Pharmacy)
Digital price tags creates new opportunities
Christianshavns Apotek, part of a larger network of pharmacies that also includes Fields Apotek and Islands Brygge Apotek, has implemented digital price tags from Delfi Technologies to create a more modern and customer-oriented pharmacy experience—a solution that creates new opportunities in everyday operations.
Erdinc Özel, Deputy Group Manager at Christianshavns Apotek, Fields Apotek, and Islands Brygge Apotek, is always looking for initiatives that can create a more modern and customer-focused pharmacy experience. When he learned that A-apoteket, a chain of independent pharmacies in Denmark, had signed an agreement with Delfi Technologies as the new supplier of digital price tags for Danish pharmacies, he had no doubt – this was the solution he needed to implement at Christianshavns Apotek.
– The fact that Delfi Technologies has extensive experience in many different industries is a clear plus. Although we are a pharmacy, we can still draw inspiration from how stores in other sectors use digital signage, says Erdinc Özel.
"There are so many new opportunities for us as a pharmacy. We have gained a more flexible daily operation with a user-friendly solution that automatically ensures the updating of our product descriptions and price information."
Modern technology adds value to the pharmacy
With digital price tags, Christianshavns Apotek has created a more modern and efficient pharmacy experience, which not only saves time and reduces pricing errors but also improves the overall customer experience. For Erdinc Özel, the collaboration with Delfi Technologies has proven to be a step in the right direction toward a more future-proof pharmacy that can meet customers’ needs in a modern and dynamic way.
– There are so many new opportunities for us as a pharmacy. We have gained a more flexible daily operation with a user-friendly solution that automatically ensures the updating of our product descriptions and price information, says Erdinc Özel.
Previously, the pharmacy often faced challenges with pricing errors, either because prices were not updated correctly or because the price change was entirely forgotten. With digital price tags, these problems have now been eliminated, positively impacting the entire customer experience.
The signs can display everything from product descriptions and prices to item numbers and information about supplements. It is also possible to show multiple products on the same sign, which is often used when there is a lack of shelf space or when there are multiple items of the same kind. Offers are also marked with a clear red color and indicate savings—such as previous price or “save 20%.”
Smart management directly at the shelf
One of the features that has particularly impressed Erdinc Özel and his team is the ability to manage the signs directly at the shelf using a mobile phone. This provides the staff with a much more efficient and flexible way of working.
– Especially the fact that we can walk around with a mobile phone and manage signs directly at the shelf – that is really smart, says Erdinc Özel.
The solution can be managed via an app (BreeceGo) on existing mobile phones or handheld terminals, providing access to all essential system information and functions, such as linking new signs, swapping signs, and much more. This way, the pharmacy can quickly and easily make changes and adjustments without having to disrupt the workflow by, for example, going back and forth between the back office and the sales area.
About Christianshavns Apotek
Christianshavns Apotek is a modern pharmacy located in the heart of Christianshavn, Copenhagen. The pharmacy is known for its customer-oriented approach and focus on delivering personalized advice and tailored health solutions. As part of a larger network of pharmacies, which also includes Fields Apotek and Islands Brygge Apotek, Christianshavns Apotek combines high professional expertise with a focus on user-friendliness and quality to meet customers’ health needs.
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