Cycle Sport Silkeborg
Cycle Sport Silkeborg optimizes customer experience with electronic shelf label
Cycle Sport Silkeborg is a modern bicycle retailer embracing new technology to enhance store operations and customer experience. Recently, the store installed electronic shelf labels from Delfi Technologies – a system that saves time, reduces errors, and simplifies the management of products, prices, and promotions.
Cycle Sport Silkeborg is Denmark’s leading mountain bike shop for both beginners and experienced cyclists. The staff places great emphasis on delivering a unique shopping experience through professional guidance and inspiring surroundings. Whether you’re looking for a fast XC bike, an e-bike, a gravel bike, or a trail bike, Cycle Sport Silkeborg is always ready with expert advice and quality products.
"With electronic shelf labels, we can provide our customers with all the necessary information and ensure that the information is always up-to-date. This has improved our ability to offer the best possible advice and maintain efficient store operations."
The implementation of electronic shelf labels from Delfi Technologies has not only made store operations at Cycle Sport Silkeborg more efficient. The staff can now also spend more time advising customers on the selection of bikes and equipment, enhancing the customer experience and providing a range of other benefits.
A Sustainable and Innovative Solution
The electronic shelf labels reduce the need for physical price tags and thereby paper consumption, making it a sustainable solution. This system also gives the store a modern and innovative image, showing customers that Cycle Sport Silkeborg uses new technology to improve the shopping experience.
This initiative supports Cycle Sport Silkeborg’s mission to create a unique and personalized shopping experience, where professional guidance and quality products go hand in hand.
– With electronic shelf labels, we can provide our customers with all the necessary information and ensure that the information is always up-to-date. This has improved our ability to offer the best possible advice and maintain efficient store operations, says Sonny Wolf-Jølver, Webshop Manager at Cycle Sport Silkeborg.
Efficient inventory management and enhanced customer service
With electronic shelf labels, Cycle Sport Silkeborg can quickly respond to market changes and implement promotions efficiently. The digital inventory management allows for instant and synchronized price and product changes, eliminating the need for manual updates of product tags.
This solution helps reduce the risk of errors and ensures accurate information for customers, while saving the staff time on administrative tasks, allowing them to focus on customer service and guidance.
– We can make adjustments to product descriptions, prices, and offers with a single click. Discount prices are also highlighted in red for extra visibility, making it easy for customers to find great deals, says Sonny Wolf-Jølver, Webshop Manager at Cycle Sport Silkeborg.

About Cycle Sport Silkeborg
Cycle Sport Silkeborg in Denmark is a leading specialty store in bicycles and cycling gear. Located in the heart of Silkeborg, the store is known for its wide selection of bicycles, cycling apparel, and accessories, as well as its skilled and passionate staff. Cycle Sport Silkeborg has established itself as a destination for both beginners and experienced cyclists alike, seeking quality products and professional guidance.
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